Challenge

Marketing organizations and Business Affairs teams need to maintain detailed records of digital media rights - from audio, video, to images - across all entities to ensure compliance with usage rights and contracts. Tracking these digital assets and the right to use them is a top priority for any organization that deals in these types of assets.

Pain Points:

Multiple data sources that are not consistently or accurately tracked
Legal documentation (such as model releases and regional usage rights) are maintained in multiple data stores
Existing Digital Asset Management solutions cannot sift through these unconnected data stores

Obstacles:

Users must have managed access because of releases and legal constraints
Failure to meet these standards will lead to legal ramifications that can lead to a significant financial impact
Organizational structures prevent or limit detailed assessment of these digital rights

Solution

Apply and subsequently track correlations between digital rights and digital media
Tag original media with key factors - associated releases, expirations, and regional restrictions - without affecting the original data files
Create search criteria and filters to flag expiring media or other rights restrictions
Allow organizations to maintain existing data permissions

Outcome

With a centralized taxonomy-free data index, users can quickly identify existing media for rights requirements
By allowing deep intelligence and tagging, mixed media can be flagged with both critical rights and media content data, providing unparalleled media access
Streamline content intelligence without requiring massive new data storage environments
Production teams can rapidly identify and track project data, sources, and delivered media